Tell us about Coocaa TV and their product portfolio?
Coocaa is one of the leading smart TV manufacturers around the world that strives to help its customers – “Explore, Discover, Create”. It is a world renowned brand of Skyworth and has been around since 2006. The product portfolio offers its wide range of affordable televisions; Coocaa dominates the free market with operations across Europe, India and Southeast Asia. With a mission to promote smart lifestyles through its innovative technology, coocaa is committed to developing smart and fashionable products that feature stylish and fun designs to meet the needs of the younger generation.
The brand has several product lines in the consumer durables segment across the globe, although in India we are currently focusing on Only Smart Television. Our current portfolio includes Coolita Series OS which is our own operating system. We have certified Android TV and very soon we will be introducing Google TV for our Indian consumers.
What is the USP of the brand and what has been their experience with Indian customers
The unique product portfolio is the brand’s USP, whether it’s the Android 11 series or our Coocaa 32″ TV with our own Coolita operating system; both have been loved and appreciated by our consumers. As an organization, we really value customer feedback and our Customer Experience team hears a lot from delighted customers, which is clearly evident in our online reviews and ratings.
What have been your defining moments since the conceptualization?
One of our highlights was winning the TV industry’s most credible awards and retaining and launching Coolita OS. We received the CES® 2022 Innovation Awards for the SKYWORTH W82 in two product categories, “Gaming” and “Video Displays”. These awards demonstrate our commitment to “Lead the Future”, continually innovating the TV industry to deliver immersive home entertainment experiences that bring people around the world closer to reality.
On the other hand, Coolita is a lightweight web-based operating system built on the Linux kernel. With low memory usage, fast performance, simple and seamless interface, Coolita OS creates a lighter, smoother and more convenient smart TV experience for customers.
What are the future plans and where do you see yourself in these years to come?
With a mission to promote smart lifestyles through its innovative technology, coocaa is committed to developing smart products that feature stylish and fun designs to meet the needs of the younger generation. Later, we will also introduce more products in the TV category. We also plan to introduce smart home appliances in the coming years.