[Exclusive] OPPO TV is expected to launch in India soon and is expected to arrive in Q1 2022
Grover C. Magnus
2 min read
OPPO launched a variety of smart TVs in China, with the K9 smart TV series being the most recent in May. All three K9 series smart TVs have a 60Hz LCD display, HDR10 + and HLG support. They are also equipped with a quad-core MediaTek processor and the ColorOS TV 2.0 operating system. OPPO has further extended its K9 Smart TV series with a new 75-inch screen, which supports up to 1.07 billion colors.
India has always been a very lucrative market for televisions. With a large installed base of CRT and non-smart TVs, the country holds great potential for the growth of smart TV segment in India. Samsung and LG’s non-smart TVs still have good sales in the market, but have very little share in these brands’ product portfolios as some long-standing brands have rushed into the smart TV segment to fill the gap. empty.
OPPO K9 Smart TV Series
In addition, through the growth of online channels and various partnerships with e-commerce websites, various online smartphone brands such as Xiaomi, Realme and OnePlus have been successful in launching their variety of smart TVs in India and reaching excellent sales figures. According to the June Counterpoint research report, Xiaomi leads the smart TV segment with a 23% market share, followed by Samsung at 17%, LG (11%), Sony (9%) and finally OnePlus at 7%.
OnePlus and Realme, with their new launches over the past year and a half, have established themselves in the market as strong players and are waging a fierce struggle, especially in the affordable and mid-range price segments, added the Counterpoint report. We hope that OPPO will also manage to launch its affordable TV with good hardware, as it did in China.
Also read: [Exclusive] OPPO electric vehicles for India in preparation, slated for launch in early 2024
