BEIJINGFeb. 9, 2022 /PRNewswire/ — Chinese sports-themed drama series To our dream land of iceco-produced by Beijing Lexiang Huayue Culture Technology Co., Ltd., Joy Spreader Group’s subsidiary, POLY Film Group’s strategic partner and Group President Zhu Zinanfirst aired on Beijing TV, Zhejiang TV and Jiangsu TV since February 5 further promote winter sports in the spotlight during the winter games season in China with series games organized. With a small delay, the show was also aired on Jilin TV, Hebei TV and Heilongjiang TV, while CCTV-8 planned to air the series from 10 p.m. beijing It’s time 12 Februarywith Chinese online video platforms Youku, iQiyi and Tencent provide real-time updates.
The program on the theme of the winter games produced under the aegis of the National Radio and Television Administration with the support of the advertising agencies of the beijing, Jilin, Hebei and Heilongjiang governments, tells the story of a dream journey through time and space, expressing the athletes’ determination and “never give up” attitude as they bravely challenge new heights in ice sports and of snow.
Joy Spreader Group, a leading mobile new media marketing and technology company in China, has been deeply involved in interactive entertainment as well as digital product and e-commerce marketing for many years. The company has always kept an eye on the marketing business opportunities presented by film and television content which has contributed to the huge user traffic on mobile new media platforms. Since signing a comprehensive strategic cooperation agreement with POLY Film in 2021, the two entities have collaborated closely to identify and act on feasible and mutually empowering projects that combine film and television content with internet digital technology. To our dream land of ice is just one of the first joint projects launched by the two firms as they continue to deepen their strategic partnership.
In order to promote ice and snow sports, the co-production To our dream land of ice marks another milestone in the strategic cooperation between Joy Spreader Group and POLY Film, signaling that the group has succeeded in establishing a significant footprint in the world of film and television content marketing.
Joy Spreader Group plans to work with POLY Film to expand its presence in the areas of online promotion and distribution, content marketing, and interactive creation of films and television programs, using innovative technologies to enable a digital transformation in the visual entertainment sector.
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SOURCE Joy Spreader Group Inc.