NNN: Merck Foundation (https://Merck-Foundation.com), the philanthropic arm of Merck KGaA Germany, launched the fifth episode of its TV show: ‘Our Africa by Merck Foundation’ at 2pm on Sunday, June 5, 2022 in GH Uno, Ghana, rebroadcast Monday at 1:30 p.m.; June 6. The rest of the 15 episodes will air on GH One every Sunday at 2:00 p.m. and repeat every Monday at 1:30 p.m.
Document to download: https://bit.ly/3mCeC9A
The TV show is also broadcast on KTN, Kenya and NTV, Uganda and is also posted on all Merck Foundation social media channels and KTN, NTV and GH One TV.
The fifth episode of the TV show tackles a very sensitive issue for African communities: breaking the stigma of infertility. Previous episodes of the show have addressed the prevention and early detection of diabetes, tackling the stigma of infertility, supporting girls’ education, and the importance of promoting a healthy lifestyle, respectively. The TV show has received rave reviews from viewers in the three countries and social media followers in Africa and beyond.
Watch the fifth episode promo here: https://bit.ly/3zvpTjuWatch the fifth episode here: https://bit.ly/3O4GbUH
“Our Africa by Merck Foundation” is a pan-African TV show conceptualized, produced, directed and co-hosted by Senator Dr. Rasha Kelej, CEO of Merck Foundation, featuring African fashion designers, singers and guests eminent people from various fields with the objective of raising awareness and creating cultural change in Africa. The show is co-hosted by Brian Mulondo from Uganda.
Senator Dr. Rasha Kelej, Executive Director of Merck Foundation said, “I am delighted to bring you the fifth episode of ‘Our Merck Foundation Africa’, which aims to break the stigma of infertility and empower women. and infertile and childless couples.
Although male factors contribute to around 50% of the causes of infertility, women are widely perceived as solely responsible for the couple’s infertility and therefore the social suffering and stigma associated with infertility tend to be more important to them than to their husbands. This is a critical issue that must be resolved. This was also the main objective of our signature “More than a mother”. I am very happy that our viewers and social media followers liked and enjoyed the episode. I received many messages saying that they did not know that infertility could also be due to the male factor. During the episode, we talked about the fact that almost 50% of infertility cases are due to the male factor and also that fertility is a shared responsibility, since it takes a man and a woman to have a child. . Men should be tested with their wives and support them through the treatment process. Women are more than mothers. And men are more than fathers. We have communicated these important messages to our entire Fashion and Art with Purpose community, through fashion designs, songs, films and children’s stories.
The show airs on:
– Every Saturday at 5:30 p.m. (EAT) on KTN, Kenya; repeats Wednesdays at 6:30 a.m. (EAT) – Every Sunday at 6:30 p.m. (EAT) on NTV Uganda; rebroadcast Thursdays at 4:00 p.m. (EAT) – Every Sunday at 2:00 p.m. on (GMT) GH One TV, Ghana; runs again on Mondays at 1:30 p.m. (GMT)
Watch Merck Foundation’s “Our Africa” promo here: https://bit.ly/3NIiYrx
The fifth episode of the TV show “Our Africa by Merck Foundation” features a video about Jackline Mwende who is a victim of infertility stigma. This shows how childless women in some cultures face discrimination, violence, stigma and ostracism. The video shows how Merck Foundation supported Jackline by providing her with a house and a supermarket so that she could be independent and have a stable income. Merck Foundation has also supported many other childless women who suffered from the stigma of infertility in Africa through the “Empowering Bern” program, which is part of “More Than a Mother” with its ambassadors, the African First Ladies .
Senator Rasha Kelej further explains, “We support women like Jackline through our ‘More Than a Mother’ campaign. Our efforts include initiating cultural change to empower women living with infertility stigma at all levels by raising awareness; supporting girls’ education; train local fertility specialists, embryologists, sexual and reproductive care specialists and media representatives with the aim of transforming women’s health in Africa and developing countries and importing access to information and the change of mentality. We have also partnered with African first ladies who are Merck Foundation ambassadors more than a mother.
The episode also highlights some serious data presented by the WHO: in developing countries, one in four couples suffers from primary or secondary infertility. About 85% of infertility in Africa is due to untreated infections, these infections are the result of unsafe abortions, unsafe deliveries, sexually transmitted diseases, female genital mutilation, child marriages and many other reasons. Prevention is therefore essential and this was also emphasized during the television programme.
This episode featured fashion designers David Kusi Boye-Doye from Ghana and Claire Asiimwe from Uganda, who showcased their designs with strong messages about women being more than mothers, men being more than fathers, # NoToInfertilityStigma, #FertilityIsASASharedResponsibility and tips for preventing infertility; and Santa Anzo, a renowned fashion designer from Uganda.
The episode also featured a More Than a Mother theme song by Sunita Daffeh, a Gambian singer. This song communicates that women are more than mothers and men are more than fathers. Listen and watch the song here: https://bit.ly/3xkGG6r
Merck Foundation’s iconic ‘More than a Mother’ campaign, led by Senator Dr. Rasha Kelej, is a mobilizing movement to break the stigma of infertility around women across the African continent.
Under the More Than a Mother campaign, Merck Foundation has awarded more than 390 scholarships to doctors from 38 countries, with the aim of promoting women’s health and reproductive, sexual and fertility care, by awarding medical scholarships for one-year diploma and two-year master’s degree in reproductive and sexual care and fertility and embryology training programs. Furthermore, Merck Foundation has trained more than 2,200 media representatives from over 30 countries to create community awareness, create cultural change and break the stigma surrounding infertility and infertile and childless women.
Merck Foundation has also empowered childless and infertile women through its “Empowering Bern” initiative under the Merck Foundation “More Than a Mother” movement. This initiative helps women who can no longer be treated for infertility by helping them train to start small businesses so that they can become independent and rebuild their lives. Thanks to ‘Empowering Bern’, the lives of many infertile women have been transformed in many African countries such as Kenya, Uganda, Nigeria, Central African Republic, Niger, Malawi and many more.
Merck Foundation, in association with the First Ladies of Africa, has also launched David’s Story, a children’s storybook that emphasizes strong family values of love and respect from an early age, which will reflect the removal of the stigma of infertility and resulting domestic violence in the future. The storybooks have been localized for each country to better reach young readers. Read David’s story here: https://bit.ly/3mCeC9A
Merck Foundation has also released more than 25 songs, many of which were created with the aim of breaking the stigma of infertility, as part of its “More Than a Mother” campaign. Listen to some of the songs here:
Watch, share and subscribe to ‘More than a MOTHER’ composed and sung by Mrs. Lucky-Lou, the daughter of the President and First Lady of Burundi: https://bit.ly/39jg3Xi Watch, share and subscribe to the song “More than a mother” by Cwesi Oteng and Adina from Ghana: https://bit.ly/3xBPrKu Watch, share and subscribe to the song “More than a mother” by HE George Weah, the President of the Republic of Liberia created to support Merck Foundation’s More Than a Mother Movement: https://bit.ly/3NSHyWE
Listen to all the songs from “More than a Mother” here: https://bit.ly/3zrrpmL
“To address this important issue of breaking the stigma of infertility as well as a wide range of other social issues, we annually launch the Merck Foundation More Than a Mother Awards in association with African First Ladies . I would also like to invite the African media, fashion, film and music community, students and potential talents in these fields to apply for the awards this year, in order to create a cultural change and break the silence on a or more of the following: Ending infertility stigma, supporting girls’ education, empowering women, ending child marriage, ending female genital mutilation and/or ending gender-based violence in all levels. I look forward to receiving your creative work at [email protected],” added Senator Rasha Kelej.
“I am very excited to bring you all the upcoming episodes of the TV show ‘OUR AFRICA by Merck Foundation.’ So stay connected and prepare to be informed, stay healthy and be entertained!” concluded Senator Dr. Rasha Kelej.