Four major partnerships have already been struck for Australia’s first TV series featuring the country’s best swimming pools.
Aqua Technics, Davey Water Products, Maytronics and Polaris Soft Close Hinge confirmed key sponsorship niches – an indication of market confidence and that the industry is keen to connect with the B2C market, gain national exposure and quality content through mainstream media.
This highly anticipated series will spotlight the pool and spa industry much like popular home improvement shows showcasing the renovation industry.
Scheduled to air in early 2022 on the Nine Network, Best Pools is a joint production between SPASA Australia and Northlight Productions, producers of the hit lifestyle show Open Homes Australia. With filming set to begin in December, each episode features a collection of the best pools and spas taking viewers on a journey from concept to realization with design and maintenance advice from industry professionals.
Featuring 10 episodes and giving viewers the chance to vote for their favorite pools, the program is designed to inspire, showcase new technology and promote the Backyard Stays movement.
A word from the sponsors
David Dean, Marketing Director at Maytronics, says Maytronics Australia has always oriented its cutting edge marketing strategy to the consumer and is delighted to be a major sponsor of the brand new TV series, Best Pools.
“The series has so much synergy with what Maytronics is already doing through investments in television, digital and social media – we were eager to join us,” he says.
Lynley Papineau, general manager of Aqua Technics Pools, says they are focused on building the best fiberglass pool on the market.
“Thanks to the initiative of SPASA Australia, we are now able to feature these pools in the new Best Pools program and we are proud to be a major sponsor,” she said.
“A swimming pool brings the family together to create fun times and fond memories. This has never been more important in the past 18 months during covid, when we have seen many families endure long lockouts and home classes – and the backyard pool has been the relief valve. to burn energy for children.
“The pool has now become so much more family-friendly and is truly an extension of the house from the inside out. Best Pools gives us the opportunity to provide ideas and inspiration through the stories of our clients who have created the pool and outdoor living space of their dreams.
“We will be traveling across the country from Queensland to Sydney, all the way to Victoria, then through South Australia and Western Australia with the Aqua Technics pools and many stunning backyard transformations. We will even go to the countryside to unveil hidden treasures on rural properties, ”said Papineau.
Nathan Ungaro, Global Sales and Marketing Director at Polaris Soft Close Hinge, says that for several years they have been considering their next brand evolution strategy.
“We need to raise awareness of the most critical part of any glass pool fence,” Ungaro says. “Namely, the door unit. Increasingly, the Australian market understands the importance of this vital decision and that it is fundamental to improving the overall safety of Australian swimming pool fencing.
“With the home improvement market growing exponentially over the past two years – particularly in swimming pool construction and renovation – Best Pools was a logical and timely vehicle to bring Polaris Soft Close Hinge’s message to an audience. national television. “
The first of its kind, Best Pools will truly be a must have watch for anyone considering buying a swimming pool.