Netflix plans not to run ads during children’s movies and TV shows and will keep children’s programming ad-free, as rival Disney+ announced in May this year.
Netflix has told its partners that the children’s program will remain ad-free, according to reports from TechCrunch.
However, original series such as “Stranger Things”, “Bridgerton” and “Squid Game” should still see ads.
Organizations like the American Psychological Association have called for strict restrictions on advertising to children.
Analysts say Netflix is likely to be one of the key players in online video advertising, generating around $4 billion a year in ad sales.
YouTube, owned by Google, now officially limits the amount of data it and creators can collect on children’s content.
The company was fined $170 million by the US Federal Trade Commission (FTC) in 2019, as part of a settlement to end investigations into YouTube’s alleged collection of information personal information on children without parental consent.
Netflix confirmed in June that it was set to launch an ad-supported tier to cut its losses and attract more users to the platform.
Netflix is renegotiating deals to put ads on its platform and will launch first in countries that have more mature ad markets.
Hit by a dwindling user base, Netflix has teamed up with Microsoft, led by Satya Nadella, for its new ad-supported subscription plan the company plans to launch in early 2023.
Contributions from IANS
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