WASHINGTON DC—Pearl TV and MediaTek have launched the FastTrack to NextGen TV program designed to accelerate and streamline consumer electronics manufacturers’ adoption of NextGen TV technology for smart TV and related devices in volume.
“NextGen TV’s trajectory hasn’t slowed and now our expanded collaboration with MediaTek only strengthens the path to ubiquitous inclusion and adoption,” said Anne Schelle, CEO of Pearl TV. “We’re thrilled that together with MediaTek, we can usher in high-volume, low-cost TVs that consumers want and buy today, especially among millennials.”
The program offers CE manufacturers an easier, faster and more cost-effective process to introduce NextGen TV-enabled products through MediaTek’s reference platform. Reference platform will be pre-certified for compliance with Consumer Technology Association (CTA) NextGen TV logo requirements, A3SA security and RUN3TV application platform to ensure manufacturers meet standards established for authenticity and security, he said.
“We are very pleased to work with Pearl TV as a full NextGen TV solutions provider with a complete reference platform for high-volume TV manufacturers, including TV System on a Chip (SoC), ATSC3 demodulators and the software stack. MediaTek has provided TV SoC solutions to 90% of all TV brands, and this accelerated pre-certified program will help accelerate our support to customers at scale,” said Alfred Chan, Vice President of TV Business Unit. of the Smart Home group. at MediaTek.
Currently, there are around 70 NextGen TV models available at retail. Prices start between $500 and $600. Manufacturers include LG Electronics, Samsung and Sony. In January, Hisense announced that it would introduce models later this year.
“The FastTrack program comes to market at an opportune time for consumer electronics manufacturers looking to invest in cutting-edge streaming technology and better serve their customers with unparalleled visual and audio functionality,” Chan said.
“Consumers want televisions with NextGen TV features and they want to be part of the future of television. NextGen TV represents a new realm of possibilities for TV and device makers, and we’re thrilled that this collaboration will help open the door for brands that want a seat at the table.