October 27, 2021
ViacomCBS has two goals: to expand market penetration and consumer awareness of the subscription streaming service Paramount+, as well as the ad-supported free-to-air streaming television platform Pluto TV.
On October 28, the media giant launches Pluto TV in Italy with 40 original channels, including Pluto TV Romantic Films, Pluto TV Cinema Italiano and Pluto TV Film Action movie channels; entertainment-focused Pluto TV Crime and Young and Fabulous; channels led by series like Pluto TV Series, The McLeod Sisters and Teen Series; comedy channels such as Scherzi e Risati, Pluto TV Film Comedy and FailArmy; collections for children and families like Super! Heroes and Super! Spongebob; and specialty channels like 16 & Pregnant.
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Earlier this year, the media giant partnered with Comcast-owned satellite TV distributor Sky on several projects, including Pluto TV. Sky Media will be Pluto’s Italian commercial partner.
The debut will mark the first operational FAST service in Italy, which rules out Paramount+’s 2022 debut in the European country. Pluto currently has over 50 million monthly active users in 25 countries.
“We were able to align our priorities, which are to deploy Paramount+ and Pluto TV worldwide to secure our leadership position in the AVOD and SVOD landscape,” said Raffaele Annecchino, CEO of ViacomCBS Networks International. webcast.
The executive believes the streaming opportunity is “massive” and absolutely fundamental to ViacomCBS. Annecchino maintains that securing a winning streaming strategy worldwide over the next year is a priority. The ongoing launches of Paramount+ and Pluto TV provide ViacomCBS with greater opportunities to distribute content that has the potential to become a global IP.
“The combination of all these strengths will make ViacomCBS a unique offering internationally,” Annecchino said. “Content is becoming more and more global. We are essentially creating an organization that will bring more and more real benefits from the United States to the world.